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Simply phenomenal Roast Beef! Our flavorful top rounds are brined & rubbed, lightly smoked, and gently cooked over the course of several hours to reach absolute edge-to-edge medium rare perfection. A peppery kick to the crust brings the zing. Prepare to actually TASTE the roast beef in your sandwich for the first time!
Our unsliced Roast Beef is for: 1) anyone with a meat slicer just aching to be used (although you can always thin-slice with a sharp carving knife); 2) anyone with a vacuum sealer/ cryovac who loves the idea of DIY slicing, then re-freezing; 3) anyone who lives with hungry people, in which case no worries on slicers or cryovacs, just get out a sharp knife, slice it up, and watch it disappear!
Our 1-lb packs of sliced Roast Beef are ready-to-roll. Thaw overnight in the fridge, and you've got delectation in a packet. Most folks get 4 sandwiches out of a pack, but we won't tell anyone if you're a half-pound Dagwood sandwich hog. This is your sandwich. You do you. See our RECIPES PAGE for Lulu's open-faced Roast Beef sandwich.
*NOTE: Click HERE to learn why your pre-sliced roast beef is brown, not pink in color (short answer: when vacuum-sealed and deprived of oxygen, sliced roast beef loses its bright pink coloration). We are 100% natural and choose not to spray things down with Carbon Monoxide or whatnot to trick you. Photo #4 shows the bright pink of your sliced roast beef just before it's packaged.